Sonja App Management Consulting
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Our projects – some examples

Strategy Consulting
  • E-business strategy consulting (b2b and b2c) for global pharmaceutical companies
  • E-business and content strategy consulting (b2b and b2c) for an established financial services group
  • Development of a Europe-wide e-business strategy for a major insurance company (b2b)
  • E-commerce optimization concept for a global e-business platform (b2b) for a chemical concern

Innovation Management
  • Management and evaluation of ideas, development of business topics as well as marketing and sales concepts for innovative service offerings
  • Study regarding interactive television

Marketing
  • Benchmarking of online banking platforms for a major financial services institute
  • Development of multi-channel marketing concepts for various companies

Relationship Management
  • Customer satisfaction studies (b2b and b2c) for various business sectors
  • Development of strategies and activities for customer retention (b2b and b2c)
  • Partner management in the pharmaceutical sector

Enterprise Content Management
  • Product Information Management (PIM) in the pharmaceutical sector
  • Study regarding multi-channel content management for a telco company

Usability
  • Usability analysis (heuristic evaluation) of a global b2b e-commerce platform of a chemical concern
  • Usability consulting for a touch screen application in the process industry
  • Usability consulting regarding the relaunch activities of a website for a private health insurance

Organization and Processes
  • Organization and process consulting for the Business Area E-Business in a financial services group
  • Europe-wide organization and process consulting for the Business Area E-Business in a major insurance company
  • Analysis of content processes (web, print, WAP) and development of recommendations for optimization for a telco company

Project Management
  • Project management of numerous e-business projects for various business sectors
  • Site delivery management for the Spanish, Italien and Portuguese subsidaries of the customer in a global IT outsourcing project

Change Management
  • Consulting regarding the Europe-wide business expansion of a leading insurance company
  • Communication and rollout concepts for bid processes and project management methods for a management consultancy

Training and Coaching
  • Training and coaching of E-Business Managers and Web Content Managers in various companies
  • Coaching of Key Account Managers during the rollout of a sales portal for an utilities client

If you have any questions regarding our projects, please do not hesitate to contact us.

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